REVOLUTIONIZING GAME MARKETING:
CHALLENGING FANS AND
CELEBRITIES TO THE
ULTIMATE BRACKET CHALLENGE
Community Building & Engagement
🏆 Winner of the Entertainment Merchant’s Association 2013 Digital Award for Content
As Senior Strategist, I pioneered the creative vision and execution of a community-powered superhero bracket challenge, revolutionizing game marketing and resulting in award-winning success.
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My role involved developing a comprehensive campaign strategy that amplified fan engagement and implemented a robust KPI measurement framework to track and enhance performance throughout the campaign.
This strategic approach engaged a global community of gamers and set new benchmarks in digital marketing effectiveness within the gaming industry.
My role involved developing a comprehensive campaign strategy that amplified fan engagement and implemented a robust KPI measurement framework to track and enhance performance throughout the campaign. This strategic approach engaged a global community of gamers and set new benchmarks in digital marketing effectiveness within the gaming industry.
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The Injustice: Gods Among Us Battle Arena campaign emerged as a powerhouse mirroring the combative spirit of the game itself, driving impressive metrics indicative of a masterful blend of creativity and analytics.
With an impressive 779% ROI on investment and a staggering $4.7 million in Earned Media Value, the strategy behind the month-long campaign was the right blend of social media savvy and influencer collaboration, launching a new game that became a #1 selling title
in the U.S. For more specific results, please feel free to e-mail me to discuss.
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Integrated Marketing, Campaign Strategy, Creative Strategy, Paid Media Management, Social Strategy, Communications, Brand Strategy
Let’s Connect.
Feel free to email me or let’s connect
on social media to plan a discussion about your next project.
steven.knezevich[at]gmail[dot]com
(424) 265-7841
Los Angeles, CA