Revolutionizing Game Marketing: Challenging Fans and Celebrities to the Ultimate Bracket Challenge

Create an interactive, community-driven campaign that amplifies fan engagement, fosters excitement around the superhero franchise, and connects with audiences on a global scale. The campaign aimed to celebrate fan culture while driving measurable digital engagement and expanding brand visibility.

• "Unifying a diverse global audience with varying levels of brand familiarity."

• "Developing an intuitive yet exciting bracket system that could appeal to hardcore fans and casual participants alike."

• "Implementing a robust KPI framework to track performance across multiple digital platforms in real-time.

The campaign achieved outstanding results, including:

• Over 1 million global participants engaging in the bracket challenge.

• A 300% increase in social media engagement compared to previous campaigns.

• Industry-wide recognition, culminating in winning the Entertainment Merchant’s Association 2013 Digital Award for Content.

• Establishing a replicable campaign framework that became a case study for future initiatives.

The campaign delivered measurable impact:

1. +60% Increase in Total Site Visitors: A surge in both overall and new visitors, reflecting strong campaign visibility.

2. Triple-Digit Growth in Landing Page Views: Improved targeting strategies drove significant traffic to the Recruitment Landing Page.

3. +60% Growth in Volunteer Sign-Ups: Clicks to the volunteer sign-up form translated into real community action, enhancing support for immunocompromised individuals

• Campaign Strategy Development

• Community Engagement Planning

• KPI Framework Design

• Digital Marketing Execution