• Marketing Director • Creative Strategy Lead • Writer • Photographer • Graphic Design

REIMAGINING A

GEEKY HOLIDAY:

DRIVING SUBSCRIPTIONS AND

E-COMMERCE PURCHASES

Community Building & Engagement

As Director of Brand Marketing at Loot Crate, I led the Geekmas campaign, transforming a popular term within the geek and gamer communities into an official holiday celebrating everything fans love. I revitalized the company’s holiday marketing strategy and harnessed insights from a diverse team of growth managers, performance marketers, e-commerce specialists, and influencers. This strategic alignment drove significant increases in subscriptions and holiday sales.

Our approach involved directing multi-channel creative content campaigns in collaboration with major licensed brand partners. The month-long campaign featured custom videos, messaging, activities, contests, giveaways, and the introduction of "Eddie the Yeti" as the Geekmas mascot, further engaging our audience and establishing a new holiday tradition.
Through these efforts, we merged strategic marketing leadership with dynamic co-marketing partnerships and optimized performance-driven marketing tactics. This not only established a new holiday tradition for the geek and gaming community but also led to a substantial surge in subscriptions and sales revenue, demonstrating my ability to drive significant growth for the brand during the competitive holiday season.
Campaign Strategy, Social Media Strategy, Creative Ideation