REVEALING SECRETS
OF A FORMER SPY
TO RAISE ANTICIPATION FOR A
NEW LIMITED SERIES
Community Building and Engagement
As Lead Social Strategist, I orchestrated and led the social engagement strategy and ideation process for creating a detailed client presentation that included strategies to engage audiences in an immersive way tailored to the new anti-hero series.
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For the launch of "The Old Man" on Hulu, an innovative TikTok partnership was secured with the "Asking a Spy the Questions We Really Want to Know" account. This initiative featured engaging video clips from the show, effectively disrupting user feeds and generating significant engagement. Notably, this campaign marked the first brand integration on the channel, successfully raising awareness for the series.
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Campaign Strategy, Social Media Strategy, Creative Ideation
Let’s Connect.
Feel free to email me or let’s connect
on social media to plan a discussion about your next project.
steven.knezevich[at]gmail[dot]com
(424) 265-7841
Los Angeles, CA