UNLEASHING THE HUNT

FOR MUTANTS TO RALLY

FANS WORLDWIDE

FOR THE ULTIMATE

SUPERHERO EXPERIENCE

Storytelling, Creative Content & Production

As Senior Strategist, I oversaw the social media campaign for the launch of X-Men: Days of Future Past, collaborating with an elite team of creative directors, copywriters, and digital artists instrumental in crafting compelling transmedia narratives that captivated fans globally. In my role, I managed content creation and planned comprehensive content calendars, pitched cutting-edge promotional ideas to try and secure strategic third-party endorsements to magnify reach and impact in the run-up to the global theatrical launch, and pitched cutting-edge promotional ideas to try and secure strategic third-party endorsements to magnify reach and drive pre-sales in the run-up to the global theatrical launch.

The innovative creative hinged on creating platforms like "25 Moments," a retrospective website, which intricately wove real-world events with mutant histories, providing a rich, interactive experience for fans.
Additionally, the EPK (Electronic Press Kit) website served as a central hub, linking all X-Men properties and featuring rich content such as cast bios, trailers, and a photo gallery, further immersing fans in the mutant universe.
The multi-platform approach, highlighted by the "25 Moments" site and the engaging EPK hub, significantly boosted fan engagement, creating a viral buzz that translated into a palpable increase in anticipation for the movie's release.
The dynamic content and strategic marketing maneuvers ensured that "X-Men: Days of Future Past" was a box office hit and a benchmark in digital marketing excellence.
Campaign Strategy, Social Media Strategy, Creative Ideation