Pioneering Original Streetwear Design and Launching a Dedicated E-Commerce Platform

To establish a unique, authentic visual identity for X-Large, blending bold streetwear aesthetics with cultural relevance. The goal was to enhance retail presence, drive sales through engaging design, and expand the brand’s reach by launching its first e-commerce platform, x-large.com.

• Building a cohesive brand identity that appealed to both niche streetwear enthusiasts and a broader retail audience.

• Ensuring the transition from a purely retail-based operation to an engaging and functional online store with consistent branding.

• Limited resources for launching and promoting the e-commerce site meant working independently to conceptualize, design, and implement the platform.

• Designed iconic graphics, stickers, and print ads that established X-Large’s identity as a cultural pioneer in streetwear.

• Created detailed line sheets that streamlined wholesale operations and strengthened retail partnerships.

• Took the initiative to launch the company’s first e-commerce platform, creating a consistent online presence that mirrored the brand’s in-store experience.

• Successfully contributed to esablishing X-Large as a cultural icon in streetwear, with designs that still resonate with shoppers today.

• Increased retail sales and visibility through impactful branding and visual storytelling.

• The e-commerce platform became a foundational piece of the company’s retail strategy, helping X-Large reach a global audience and sustain growth in a competitive market.